Perfume!

To get myself prepared for my next module 'Creative Networks' I have been watching the BBC Perfume Documentary to gain insight on the fragrance industry. In Creative Networks I will be launching a new fragrance and will be in charge of complying research of the industries market. This documentary I found very interesting as it gave me a broad understanding of the products time line; from birth to death. Episode 1 is all about how avant-garde brands such as Calvin Klein have mixed cultures by allowing their product to trade within the high street sector. Take a look!

http://www.youtube.com/watch?v=annRzLYrRwM 

http://www.youtube.com/watch?v=Cz3_tY6Ld5I
'Bottling the memory'
"colour and texture can describe the perfume"
"scent is about emotion"

http://www.youtube.com/watch?v=f3A9g5Eoz2Y
'The smell of the future'
"Russians want rich and heavy, Chinese crave light and airy, Brazilians go crazy for fruits"

Reading week

After handing in my portfolio containing my coursework i've completed over the past semester, I have finally completed my first module at NTU! The portfolio consisted of mood boards, presentations, blogs and a zine which I will post later. Before I begin my 2nd module; Creative Networks, I have been set a task to do on my 2 weeks off (yay!) to help me understand the basics of the next semester. I will be reading and taking notes on the book 'Fashion Brands' by Mark Tungate, watching a few clips and be updating my blog with some of the latest fashion posts. I'm extremely excited to start this module as the last semester was very design based which is one of my strengths. I loved working with Photoshop and the practical aspect of the semester. However, when it came to the marketing side I wasn't so confident, I feel this new module can help me practice this weakness and make me more aware of the fashion market.

To start off the reading week, I will be reading the book 'Fashion Brands' (as mentioned before), as this will help my knowledge of branding and increase my when writing about the fashion market.

See you in a few days!
Jorja x