Phoebe Lettice X Illustrated People

PREMIER: PHOEBE LETTICE X ILLUSTRATED PEOPLE

Phoebe Lettice has collaborated with Illustrated People to create a collection born from a desire for girly clothing with a boyish silhouette and a love of all things Japanese

Born from a love of Japanese culture, ’90s nostalgia and androgynous shapes, photographer, stylist and designer Phoebe Lettice, has collaborated with East London clothing brand Illustrated People to create a most covetable collection of womens street wear.

Seeing the entire process through from start to finish, Phoebe not only designed the collection but also styled, photographed and cast the campaign herself. “It has been my life for the last six months,” says Phoebe. “But the core two months leading up to the campaign, I was prepping like mad, calling things in way in advance! I had a huge team working on it, so trying to nail this all in one day with three models and four hair stylists was nuts.”

Launching exclusively on Wonderland today, we see the campaign video that features the twenty-two piece collection in all its pastel-punk, platform-booted, crop top suited glory. Think sporty silhouettes, eyeball motifs, cartoon dinosaurs and models with badass braids and chola curls.

I don't know about you but my bank statement won't look pretty.

 http://www.wonderlandmagazine.com/2014/05/premier-phoebe-lettice-x-illustrated-
people/#sthash.4laxvtgi.dpuf


 

HOW EFFING COOL?!

So I have come across the most beautiful perfume concept ever; the fragrance lab! Now at Selfridges, 'you will enter a one-of-a-kind profiling experience and leave with your own signature scent that represents the essence of who you are'. Take a look!! Definitely popping into London to get myself some personality orientated perfume!

http://www.selfridges.com/en/StaticPage/fragrance-lab/?stop_mobi=yes

PR love

As I have a great interest in Public Relations I decided to do a PR trawl of all the greatest campaigns and PR agencies there are out there. 

 

Fashion PR agencies:

SNOW http://snowpr.com/

MODUS http://www.moduspublicity.com/

PUSH PR http://www.pushpr.co.uk/

 

Advertising agencies:

Saatchi&saatchi www.saatchi.co.uk

Ogilvy & Mather

JWT

Mediacom

Ominicom

 

Greatest PR Campaigns of 2013

 

Coca-Cola – Share a Coke

 

 

Three – #DancingPony

 

In the light of the horse meat scandal, mobile network provider Three presented us with an entertaining reason why we shouldn’t add horsemeat to our diets by releasing an advert starring a Shetland pony moon-walking to Fleetwood Mac’s Everywhere. Three’s dancing pony was a hit, generating over a million Facebook shares, 28,000 retweets on Twitter and almost eight million views on Youtube. - thelincolnite.co.uk

 

Nandos – #NandosFergieTime

 

https://twitter.com/NandosUK?original_referer=http%3A%2F%2Fthelincolnite.co.uk%2F2013%2F12%2Fthe-greatest-pr-campaigns-of-2013%2F&tw_i=332128852916715521&tw_p=tweetembed

 

Dove – Real Beauty Campaign

 

The skincare brand created a fake editing tool advertised as a beautifying tool free for use on Photoshop. As you can imagine, the tool did the exact opposite by unediting changes that were already made to the image.

 

T-Mobile flash mob (Guerrilla)

 

Thailand?!

Hi readers! With this post i'd thought i'd do something a little bit different and share something a bit more personal rather than just my work! As my boyfriend is going away for a year to study at NTU in Singapore (small world aye?!) I get the most exciting opportunity to go visit him. At first I was a bit skeptical as i've never traveled on my own before and didn't have the best record of dealing with culture shock, which led me to turn down a trip to Thailand with my twin sister (so gutted!!). However, after braving 2 holidays without the parents I now feel comfortable and extremely excited to get to go Singapore, travel round the islands of Thailand and experience Christmas and NYE in Malaysia! even if I do have to get a 20 hour flight to Singapore ON MY OWN but i'm not really thinking about that yet!! I've been so excited and wanted to post and share some of the amazing things i'll be getting up to on my month away! Enjoy x

First stop: SINGAPORE

Next stop: THAILAND

Koh Phangan

Koh Tao

NEXT STOP: MALAYSIA

Packaging

The packaging ideas of our fragrance. 

The bottle for the fragrance will be glass and have a silver nozzle to spray the scent. As this is rather expensive and adds cost to the product, the packaging will be made from natural packaging, we want the square box of the packaging to be embossed/screen printed with the label and logo for the product. 

We will include marks on the bottom of the box packaging to show our appreciation to our partnership with WGE and no animal testing.

Where we will sell it

 New York   China  Morocco  Brazil  London

Geographical markets of our fragrance.

Art references for our photoshoot

Prep for photoshoot!

Perceptual map for Unita

 This is our brand, Unitas perceptual map. The diagram shows where Unita belongs in the perfume market today among the brands competitors. Unita is priced at £70-75. It is in the niche market which is the average price of our competitor’s fragrances. The juice of the fragrance is made from all natural resources which takes time and money which is also why we have chosen this to be our price.