Perfume!

To get myself prepared for my next module 'Creative Networks' I have been watching the BBC Perfume Documentary to gain insight on the fragrance industry. In Creative Networks I will be launching a new fragrance and will be in charge of complying research of the industries market. This documentary I found very interesting as it gave me a broad understanding of the products time line; from birth to death. Episode 1 is all about how avant-garde brands such as Calvin Klein have mixed cultures by allowing their product to trade within the high street sector. Take a look!

http://www.youtube.com/watch?v=annRzLYrRwM 

http://www.youtube.com/watch?v=Cz3_tY6Ld5I
'Bottling the memory'
"colour and texture can describe the perfume"
"scent is about emotion"

http://www.youtube.com/watch?v=f3A9g5Eoz2Y
'The smell of the future'
"Russians want rich and heavy, Chinese crave light and airy, Brazilians go crazy for fruits"