History of fashion advertising/photography

Mode Pratique magazine - french magazine 

This magazine at its very early stages included fashion illustrations and garment patterns. These editions of Mode Pratique were published in Paris in France during the Spring of 1914-just before the First World War broke out in 1914.

 

1909 - Vogue Magazine 

This is the year Vogue began to bring fashion advertising to life through fine art.

 

1930 - Salvatore Ferragamo, an Italian shoe designer who designed shoes for Hepburn and Monroe.

This was the movement in advertising when the campaigns focused more on illustration and less on photography. This transformed the genre into art. 

1940 -  Richard Avedon.

The photographer who evolved the role of the photographer and turned ads into World War II campaigns. 

Print was the dominant region.

1960 - Fashion ads bought a playful and sexy mood to the campaigns.

Illustrations demonstrated the pop culture. 

1970 - Nudity became more excepted into the world of fashion photography and publishing.

1980 - Helmut Newton worked with Calvin Klein 

CV created a jean craze and portrayed a provocative theme within the ads

Watch the ad here: http://www.youtube.com/watch?v=G8FsCMotTdY

This campaign featured a young Brooke Shields at the age 15, which caused controversy.

1990 -  Nudity became fully excepted in fashion ads. 

In the 1990's, creative directors who created these fashion ads also started using celebrities, such as these campaigns from Guess. 

 

In 2000 - many themes and risks were being taken in the most well known fashion ads.

This ad featuring Sophie Dahl got banned in the UK as it was said to have cause female liberation. 

 

Guy Bourdin for Vogue, Paris 1970

Guy Bourdin for Charles Jordan, Spring 1979.

You can see here the same theme of the pin up legs have remained through the years to give brand identity. 

He also took techniques and themes from the surrealist, Salvador Dali.

Thanks for reading! x