Photoshop experiments

The making of our fragrance

The day has come to finally put together a scent to our concept! As i've mentioned before, our concept is based on 5 continents; one being South America. This continent was the one we decided to focus on for this activity. 

Task: Choose 3 heart notes, up to 3 accessory, fixtures and harmony

The scent: create a fruity and fresh smell to symbolize the carnivals, colorfulness and liveliness of South America

Colours: Green, Red and Yellow

We will use Tobacco or Woody notes in each fragrance to show the unity of each culture

This will help bring the theme of unity and empowerment of women in each continent. 

Our final choices!

Tobacco, Citrus, Orchid, Bergamot and Woody

Sarah blending the fragrance together, starting with heart notes

Our heart notes (base layer -  40%)

Woody, Citrus and Orchid

Accessory notes (middle layers)

Tobacco and Fruity

We then added another splash of Woody as a fixture note..

Our final fragrance!

Our consumer

A day in the life of Sofia

 Her social network following - bloggers; The man repeller and Michelle Phan

 Illustrated mood board of Sofia 

Development of brand logo

Brand name: Unitá

Areas of development: 

circle = idea of unity and links to shape of the bottle

5 dots =  represents the 5 continents 

name = means unity, the value of our brand

Development of our brand name

As our fragrance concept is all about the idea of unity, we decided to take this forward for development. In the industry today, the name 'Unity' is extremely obvious and well.. quite lazy! To make our name a little bit more interesting and relevant to our brand we experimented with different languages and came up with Unitá. (un-eat-ah). Each perfume bottle for each continent will be named after a female name which is popular in there culture. (seen in diagram)

Production plan of photoshoot/video of fragrance

 What: A series of photos portraying independent/success/strong women
-shows power
-Unity and heritage of different cultures

How: Distinctive photography
-Film Nior style (Cecil Beaton)

Who: Women from different ethnicity's

Notes: Need a brand story
- Why should they buy our perfume? need a reason/motive
- Give to a certain charity? or do a percentage of our profits go to a charity

 IDEA 1 - The group shot

Inspiration:

Benetton (1990's)

shows unity

Calvin Klein and D+G

IDEA 2 - Film Nior

Inspiration:

film still of the film Populaire

Jill Sander campaign - elements of the film nior era

shows power

IDEA 3 - video concept

-panaroma around girls?

-elements of their culture showing through the film nior darkness

Inspiration:

Photo from the art movement Futurism 

Futurist painting