What: A series of photos portraying independent/success/strong women
-shows power
-Unity and heritage of different cultures
How: Distinctive photography
-Film Nior style (Cecil Beaton)
Who: Women from different ethnicity's
Notes: Need a brand story
- Why should they buy our perfume? need a reason/motive
- Give to a certain charity? or do a percentage of our profits go to a charity
IDEA 1 - The group shot
-shows power
-Unity and heritage of different cultures
How: Distinctive photography
-Film Nior style (Cecil Beaton)
Who: Women from different ethnicity's
Notes: Need a brand story
- Why should they buy our perfume? need a reason/motive
- Give to a certain charity? or do a percentage of our profits go to a charity
IDEA 1 - The group shot
Inspiration:
Benetton (1990's)
shows unity
Calvin Klein and D+G
IDEA 2 - Film Nior
Inspiration:
film still of the film Populaire
Jill Sander campaign - elements of the film nior era
shows power
IDEA 3 - video concept
-panaroma around girls?
-elements of their culture showing through the film nior darkness
Inspiration:
Photo from the art movement Futurism
Futurist painting
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