Perceptual map for Unita

 This is our brand, Unitas perceptual map. The diagram shows where Unita belongs in the perfume market today among the brands competitors. Unita is priced at £70-75. It is in the niche market which is the average price of our competitor’s fragrances. The juice of the fragrance is made from all natural resources which takes time and money which is also why we have chosen this to be our price.