A fragrance for women which only uses natural ingredients. Our range will have several perfumes which symbolize each culture and heritage of the target woman. The range will aim to empower women, not only externally but internally through the use of natural ingredients empower their inner beauty. Each perfume will be open to try for different women in contrasting cultures to unite the females of today.
Areas to improve:
Route to consumer - why will she need our product?
How will she feel empowered?
Who are our main competitors?
Tie the concept together!
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