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Monday, 17 March 2014

Fragrance project: the research story

Our next project is all about fragrance.. as a group, 3 girls and I are beginning to look into the perfume industry and starting to think about what consumer we will be targeting, what market level, trends, and most importantly the end concept.

 
















a few sketches of wedding dress ideas for my mums wedding!






The presentation..

Research mood board (from Nottingham to London)


The competitors..

The consumer..


The retail space.. 



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