Popular themes in fashion advertising

- ROMANCE - 

Mulberry

Valentino Red 

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Fendi 

- ART -

Celine SS14 

Louboutin 

- REBELLION -

Alexander Wang SS14

Saint Laurent 

- HERITAGE -

Louis Vuitton - spirit of travel

Prada SS14

Ralph Lauren

Jack Wills 

- CELEB -

Balmain

Miu Miu

Dior 

- STREET STYLE  - 

DKNY

Michael Kors

- EROTICAL/SEDUCTION -

Tom Ford

D&G

- GLAMOUR -

Alexander McQueen

Chanel

History of fashion advertising/photography

Mode Pratique magazine - french magazine 

This magazine at its very early stages included fashion illustrations and garment patterns. These editions of Mode Pratique were published in Paris in France during the Spring of 1914-just before the First World War broke out in 1914.

 

1909 - Vogue Magazine 

This is the year Vogue began to bring fashion advertising to life through fine art.

 

1930 - Salvatore Ferragamo, an Italian shoe designer who designed shoes for Hepburn and Monroe.

This was the movement in advertising when the campaigns focused more on illustration and less on photography. This transformed the genre into art. 

1940 -  Richard Avedon.

The photographer who evolved the role of the photographer and turned ads into World War II campaigns. 

Print was the dominant region.

1960 - Fashion ads bought a playful and sexy mood to the campaigns.

Illustrations demonstrated the pop culture. 

1970 - Nudity became more excepted into the world of fashion photography and publishing.

1980 - Helmut Newton worked with Calvin Klein 

CV created a jean craze and portrayed a provocative theme within the ads

Watch the ad here: http://www.youtube.com/watch?v=G8FsCMotTdY

This campaign featured a young Brooke Shields at the age 15, which caused controversy.

1990 -  Nudity became fully excepted in fashion ads. 

In the 1990's, creative directors who created these fashion ads also started using celebrities, such as these campaigns from Guess. 

 

In 2000 - many themes and risks were being taken in the most well known fashion ads.

This ad featuring Sophie Dahl got banned in the UK as it was said to have cause female liberation. 

 

Guy Bourdin for Vogue, Paris 1970

Guy Bourdin for Charles Jordan, Spring 1979.

You can see here the same theme of the pin up legs have remained through the years to give brand identity. 

He also took techniques and themes from the surrealist, Salvador Dali.

Thanks for reading! x

I spy..

Last week I got a text from the university saying Friday had been cancelled, what a shame.. So I decided to tag along with my brother to see him perform at Move It! (sibling love and all that). Although i've been to Move It twice before I have never been too see someone perform and the someone I was watching was performing on the main stage! I was just a little bit jealous..

Whilst en route to the convention, we passed the hectic scene of Knightsbridge on a Friday morning. Having missed most the journey due to me being zonked out, I managed to get a look at the Harvey Nichols SS14 visual merchandising. Feeling very disorientated from my nap I felt like I was in some fashion nightmare as the windows were a little surreal.. The use of a fairytale/surreal theme, the windows looked like they belonged to a story book, inspired by Tim Burton. In my opinion these windows are simply are a masterpiece which strongly juxtaposed surrealism against reality.

- take a look at my brother performing at Move It with this performing art school (EDSA)! http://www.youtube.com/watch?v=rLKUxy-fGGM -

Byredo

Gypsy Water £88 opens quite sparse, the alcohol is more prominent for a few seconds than anything else. A pale familiar floral creeps in and then a tart lemon-curd pudding type of note dominates. I actually like the lemon, it’s not used as fresh-aquatic, but is instead quite dense and creamy. At this point, it smells quite edible, gourmand even, like a lemon meringue pie – mmmm!
Some white musk hovers underneath, pleasant, easy to enjoy, nothing revolutionary. There’s a nice pine needle smell which I couldn’t initially put my finger on (had to look up that one), that thankfully stays away from floor cleaner territory. I like pine, and it adds a really nice green-ness to the lemon pie.
There’s lots of vanilla in the base, which is most likely providing the creaminess, along with some amber. There’s a little sandalwood in there too, just solidifying that base a tad more. The packaging I love, the contrasting black stopper lid instantly puts a hold to the luxurious bottle, creating juxtaposition.

Le labo

    Le Labo.  Oud 27 opens with a sour, medicinal oud and a bunch of lovely animalic notes. I say lovely because they are filthy and grubby, not really because they smell lovely. It is musty, dirty and intense, with some beautiful saffron glowing upfront. I love this opening because I love oud, animalics - and saffron is an awesomely under used spice in perfumery.
These notes slop around each other messily for a short while before settling into a neat order. The oud is still barnyard-y and some dark woods creep in from underneath. It smells somewhat familiar, and kind of reminds me of a dirtier/oud-y version of L’Artisan Parfumeur’s Dzing – without the vanilla.
The packaging in my opinion is artistic in a minimalistic vibe, which I feel perfectly relates to Le labos brand identity; laboratory themes.

Les Senteurs

When visiting London on my fragrance project brief, I came across a small store; Les senteurs which from the front looked like a normal perfume store. It was not until you stepped inside and took a look at what the perfumes were really made from you realised this store was extraordinary. A collection called Etat Libre d'Orange, which quite shockingly has a perfume with a scent of sperm and sweat. Gross youre thinking.. this er.. unique perfume is almost unbearably metallic and sharp. It is the kind of effect you get (if you ever did this when you were a kid) where you rub two spoons together really hard and then sniff them – It’s harsh, almost dizzying. I’m not sure what chemical makes this metallic note. A master peice if you ask me!
 Although I must take note on the simple yet beautiful brand identity of the packaging. A label on the side of the bottle rather than the front. Beautiful!

London Trend Report

I have finally finished my Trend Report booklet.. what a relief! As I was only familiar with the program Photoshop, I decided to have a go at InDesign as this is the key software people in industry use. Getting used to it was a pain as I was so confused by the image box, grids and layout but I think I managed by the end! My brief was to not only look at content but also layout. I based my booklet around the city of London, as London is my favourite city, you can find something new every time! I looked at advertising - ambient, print and digital, shop experiences, visual merchandising, events/exhibitions and in store magazines. With the booklet only being allowed up to 12 pages, I found this very limiting, therefore I decided to use visuals and experiment with layout rather than wording to make my booklet look more visually interesting, yet still informing. Enjoy! x