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Sunday 16 November 2014

Visual Merchandising workshop



For winning our Visual Merchandising brief we were awarded with a guest lecturer: Adrian Ashmore. We got to spend a session getting to know the basics of TexStore, which designers/PR/Showroom creatives use to create a mock up of a store. I found this workshop extremely interesting, apart from the fact it is exactly like playing Sims TexStore is a great program to use for the planning and designing of our 3rd year exhibition!
Take a look at what I created!




Unique DIY business cards

For my current project; self promotion I am producing several creative concepts to promote myself as a fashion creative. After making my business cards I decided to add a bit of creativity to it. I previously saw an image on Pinterest.com in which a graphic designer had created a folded CV. I thought I would mix the two together to potentially hand out to cilents.

I started off making a front cover to present myself with the text 'I'm Georgia Sheehan - Fashion Creative' to engage customers. However you only see this when then you unfold the envelope. On the back is my visual CV so potential employers/cilents can read about my work and experience.  

I went with a super minimal black and white business card, which contains my signature motif of the circle. 
As for the poster, in an ideal world I would have made this huge (like 18×24 or larger), but I couldn’t figure out how to fold the paper properly at that size AND it would have been extremely expensive. So, I opted for a normal size sheet of paper, professional printed on matte paper.
Then I folded every single sheet, so that my business card could rest inside and create a black triangle that slightly resembles the shape of a house. It took a while to create a design that would line up perfectly, but eventually I figured it out. Here is the photos of the steps of the business card holer. Enjoy! x