Lecture with Burberry - Greg Stogdon

Earlier on today I attended a Q + A lecture with Greg Stogdon - part of the creative media team at Burberry. Greg told us how he started like me, a FCP student trying to break his way into the business. By gaining internships from an early stage at his degree he was able to gain skills and learn new techniques in which increased his employability. He told us to get our ideas out there, dont go for the obvious choices, take risks and challenge the industry. A question which stood out for me was 'What do you look for in a graduate?', Greg, being a graduate himself told us how he succeeded with the company and that we should always have a focus. The key is to show what you believe in, make your portfolio understandable; understand the culture, the focus and the ideas, and most importantly be a  good person.

Overall the talk was one of the most inspiring lectures. It was refreshing to see such a grounded team working for a major iconic brand. So motivating to actually succeed in life.

Maison Martin Margiela: Project 2

Before completing my power point presentation, I wanted to research and get to know the brand a bit more. I decided to start a compiling my research and findings to the form of a sketch book for me to work on throughout the making of my presentation.

After the seminar with Tim, I started to play around with multi-media and layering images. To portray a style of Margiela I took different images of the minimalism street style and tore them in half, I then layered them on top of a contrasting image to create a more visually interesting image.

Presentation starting to come together...

My Margiela sketch book

Brand history

Brand model/ideas for our new concept for Margiela

Our final ideas - furniture/Brand language 

Consumer profile/Research from the London trip

Margielas H+M campaigns/illustrations

Spider diagram to spark ideas

MMM - making of presentation

After our seminar with Tim Rundle, our group was inspired to think about how Margiela would put together a powerpoint of his own. Our idea was to take different materials such as acetate, card and paper and dip it in paint (white and black), tear bits up and re stick them together or collage bits of materials together to give a rough look with the use of multi-media.

                                                                            Samples

                                                               

spreading white acrylic paint over brown leather. We used our finger tips to dab the paint on, then tried fading the colour out and lastly used a coin to create the iconic crack effect.

We then used a piece of acetate and dripped black paint onto it. After adding water to the paint we then used a straw to blow the colour away from the center creating a paint splat effect.

We then tried dabbing the paint onto the acteate from the tube of paint, firstly creating a paint smudge then printing small dots with a mix of white.

Examples of samples

We also tried painting white onto textured fabric and using keys/coins to scratch off the paint, creating a crackle effect.

We also tried out the same technique with shiny black card, but instead using our finger nails to scratch off the paint.

The group experimenting

Me experimenting with acetate and paint.

With the mess we made on the plastic coverings we placed a black piece of card under it to create visual contrast as it portrayed the iconic crackle effect.

Maison Martin Margiela - Brand Language

Brand Language

-identify the brand 

-break down every element of brand language

-Iconic masks represents the brand essence: faceless. -masks create a cultural reference to African art and textiles. -collaboration with H+M, using signature cracked texture and colours in clothing, luxury garments available for highstreet with affordable prices. -Converse collaboration (printed coloured Converse white and let the shoes wear to to reveal the colour underneath) -Motif/device (4 tacked stitches which come from through the back of each garment/accessories) -All employees wear labcoats (adds to the futuristic tone) -Celeb endorsement Kanye West (margiela designed his tour outfits) and Sarah Jessica Parker. -Pattern/texture is the signature cracked texture -Colour palette is murky brown, cream/white, inky black, tanned orange and pale blue. -Iconic product/shape (simple colours with highly structured detail and silhouette). -Place/city is Paris, France. -Margiela logo is simple typography of the iconic numbers (0-23) with the designers name printed underneath.

maison martin margiela

maison martin margiela by georgiiasheehan featuring Maison Martin Margiela

Dungarees

Dungarees by georgiiasheehan featuring a black jumpsuit

Pinterest

After my lecture with Tim Rundle, I was inspired to set up a Pinterest account to showcase my hobbies,loves,hates and interests. To start me off I created a series of boards called: Vintage photog -  the past, tatts, hair envy, talking tartan, embellished photos and my reflective journal.

Colour palette board - showcases my interest in colour and how different mediums portray colour

Mood board ideas - during Project 1 I collected inspiring images of mood boards to help with composition 

Fashion wants.. - series of boards showing the top trends within fashion imagery

Exactitudes.com

Exactitudes.com a photography project about different fashion cultural groups.

Diana Vreeland

Page in Sketch book

 

Bill Cunningham

Consumer profile

List of UK internships I have found. Each week I will use websites to find and collect different internships around the UK, such as London.

 My interest in colour palettes and theory: moviesincolour.com, pantone.com, colourcollective.blogspot.com, pinterest.com, WGSN.com

My favourite bloggers: Charlotte Groeneveld, Sandra Hagglestam, Bip Ling, menswear-to-ladieswear, Susie Bubble

My blogging obsession: Polyvore, Pinterest, Blogspot, WGSN, Instagram, Twitter, Lookbook

The tartan trend

Top trend in Nottingham - Tartan. LOVE IT