Brand Language
-identify the brand
-break down every element of brand language
-Iconic masks represents the brand essence: faceless. -masks create a cultural reference to African art and textiles. -collaboration with H+M, using signature cracked texture and colours in clothing, luxury garments available for highstreet with affordable prices. -Converse collaboration (printed coloured Converse white and let the shoes wear to to reveal the colour underneath) -Motif/device (4 tacked stitches which come from through the back of each garment/accessories) -All employees wear labcoats (adds to the futuristic tone) -Celeb endorsement Kanye West (margiela designed his tour outfits) and Sarah Jessica Parker. -Pattern/texture is the signature cracked texture -Colour palette is murky brown, cream/white, inky black, tanned orange and pale blue. -Iconic product/shape (simple colours with highly structured detail and silhouette). -Place/city is Paris, France. -Margiela logo is simple typography of the iconic numbers (0-23) with the designers name printed underneath.
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