After finishing our powerpoint presentation on the brand Margiela, we decided to create some visual pieces that would bring together the presentation and could be handed into the audience.
Firstly we produced 2 A3 mood boards to portray the brand analysis. We wanted to get across the essence of the brand being mysterious, faceless and minimal. By introducing our pinterest page, colour palette, our new concept idea (furniture) and some of his collections we were able to visually express our thoughts on the brand.
We also decided to design a invite to our launch party of our new concept idea; Anomaly. Anomaly is the name of our sub-brand for Maison Martin Margiela, which sells metamorphic furniture which is practical but also a piece of statement art. We decided to take the idea of Margielas fabric swing tags which are placed inside his garments and the design of his fragrance 'Replica' as we wanted the invitation to still be recognisable to the brand and consumers. The invite will be placed inside a test tube which a cork top - conveying a 'message in a bottle' feel to add to the inquisitive theme. We decided on the test tubes as when visiting his store the interior design was very scientific and had a strong lab vibe. The invites will be sent to bloggers, editors, press, buyers, PR and also Margielas celeb consumers, especially its ambassadors; Kanye West and Sarah Jessica Parker.
Our cue cards were made from a simple piece of acetate with words written on by a black sharpie pen. This created a strong mysterious feel to our presentation as we held the acetate in front of our faces; reflecting the brand as being 'faceless'
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