Mood board for my chosen brand - Jack Wills.
Common themes: British, Heritage, Preppy,Sport and Relationships.
The then: The brand was founded in 1999, which means the brand doesnt have alot of history behind them - I looked at how Jack Wills were representing the Heritage look through fabrics, style and their advertising.
The now: Jack Wills was inspired by one of the first names of Preppy ready-to-wear collection: Ralph Lauren - they wanted to bring the new cool twist of the Preppy style to Britain.
The other: Holding events such as Varsity Polo and short films.
Feedback: Switch Polaroid images around to portray a stronger representation of the cult theme.
Add a drop shadow to bunting to enhance the effect.
Re edit image on bottom left - improve quality.
Bring more attention to brand logo.
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