City Research for London trend report

TOPSHOP AUTUMN WINDOWS 2013

SELFRIDGES CHRISTMAS WINDOWS 2013

Selfridges used wonderfully oversized gifty-things dropped into snowy landscapes that are populated by various plastic 'Lilliputian' communities. Hundreds of little abseiling Santas inhabit one window, countless tuxedoed penguins in another and even improbably cute 'Day of the dead' figurines are scattered about yet another. What the windows cleverly does in this way is present an exceptionally well-curated set of present ideas. 

LONDON LIGHT ADVERTISING

GINA LONDON CHRISTMAS WINDOWS 2013

HARRODS CHRISTMAS WINDOWS 2013

Harrods shop windows portrayed engaging visual stories in the form of an art installation. The 'Harrods Express' windows are inspired by the iconic British steam train, each carriage displays a different Christmas scene with a 1920's Great Gatsby vibe. The rolling wheels if the express train and the videos with landscapes that are played on the background definitely makes the concept stronger and give passers-by the feeling they are walking in a riding Harrods.

HARVEY NICHOLS CHRISTMAS WINDOWS 2013

Similar to Harrods windows, the Harvey Nichols windows capture the spirit of the season with a magical display of fashion and fantasy. This years theme takes inspiration from the religious iconography seen on Autumn/Winter 2013 catwalks. The store is transformed into a winter wonderland with a fluorescent makeover. Bathe in the displays warm glow as coloured bulbs frame the panes and metallic fabrics back stars and snowflakes to resemble rays of light. 

JOHN LEWIS CHRISTMAS WINDOWS 2014

Without a doubt, Londons most experimental concept for window displays. John Lewis presented a breathtaking display of engineering genius. This utterly inclusive window unveils nothing less than a hoover reindeer, a chesterfield-slash-picnic-hamper grizzly bear, toweling turkeys, crockery squirrels, cleaning utensil bunny rabbit and many ore. Reminding the customers of the heart warming characters they see in the Christmas advert.