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Thursday 17 April 2014

Development of our brand name


As our fragrance concept is all about the idea of unity, we decided to take this forward for development. In the industry today, the name 'Unity' is extremely obvious and well.. quite lazy! To make our name a little bit more interesting and relevant to our brand we experimented with different languages and came up with Unitรก. (un-eat-ah). Each perfume bottle for each continent will be named after a female name which is popular in there culture. (seen in diagram)

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